Definitions of Marketing Marketing is the dynamic force that bridges businesses and customers, transforming needs into demand through
25 Definitions of Marketing by Different Authors & Thinkers

Definitions of Marketing Marketing is the dynamic force that bridges businesses and customers, transforming needs into demand through
Quick Summary Marketing philosophy refers to the guiding principles shaping a company’s approach to customers and markets. The
Quick Summary The Holistic Marketing Concept integrates all business functions to create a unified customer experience. It focuses
Quick Summary The Societal Marketing Concept balances customer needs, social welfare, and profitability by promoting ethical, sustainable business
Quick Summary The Marketing Concept focuses on understanding and fulfilling customer needs better than competitors. It prioritizes customer
Quick Summary The Selling Concept focuses on aggressive promotion and sales tactics to push products, even unsought ones
Quick Summary The Product Concept focuses on creating high-quality, innovative products that exceed customer expectations. Companies like Apple,
Quick Summary The Production Concept focuses on mass production, cost efficiency, and widespread availability to offer affordable products.
Quick Summary The core concepts of marketing—needs/wants/demands, product/service/experience, market, exchange/transaction/relationship, and customer value/satisfaction—form the foundation of effective strategies.
Quick Summary Marketing is the process of understanding and fulfilling customer needs through valuable products/services, driven by the